Archiving content (unpublishing)

Archiving content

Archiving content helps us maintain our website, keep it current, consistent and to a high standard.

It ensures that users see the most relevant content first in search results and reduces the risk of content duplication.

Ways to remove content from the website

There are 2 ways:

Unpublish: Content is removed from the website and app but still available in the CMS. You can republish this content at any time where there’s a user and business need. It’s your responsibility to unpublish your content once it has reached the end of its lifecycle.
Delete: Content is removed from the website and the CMS. This option is for content that was, for example, published in error or needs to be removed urgently. Only publishers with admin rights can delete content.

Roles and rights for unpublishing content

Your access to features in the CMS depends on your role.

Role	Rights
CMS admin	Can unpublish all types of content
	Can delete all types of content
Senior publisher digital team	Can unpublish all types of content
Regional team member	Can unpublish content, news, publications for their region
HSE national team member	Can unpublish content, news, publications for their team

Unpublishing process

Throughout the publishing workflow you should think about the lifespan of your content and when it needs to be unpublished.

When publishing content

Set a review or unpublish date, depending on the type of content you’re publishing. Reviews must happen every year and it’s your responsibility to review your content to make sure it’s current. Fresh content rates much better in Google. In addition, you must keep your content up-to-date whenever something changes.

Unpublish dates depend on the content type (see table below).

Before you unpublish content:

Make sure the content you want to unpublish falls within the guidelines set out here.
For job adverts and events: Once these have reached their lifespan (application date passed, event is over), users will see a page with the message ‘This job/event is no longer available’ or similar.
Test content that linked to the unpublished or deleted pages to make sure redirects are working properly.